New Logo and Identity for Tentree done In-house with Sid Lee

Established in 2012, tentree is an outdoor apparel brand whose main mission is not to sell merch but to plant 1 billion trees by 2030, which they achieve by planting ten trees for each and every product sold (hence the name). Based in Vancouver, Canada, the company partners with different reforestation organizations around the world who in turn work with local people to plant the trees — as of this writing, 34,163,070 trees have been planted in Madagascar, Indonesia, Senegal, Nepal, and Canada. tentree gathered exceptional attention earlier this year with an Instagram post — currently the 4th most-liked post on Instagram ever — that promised to plant 500,000 trees if they reached 5 million likes. It has more than 15 million so far. This month, tentree introduced a new ide