New Name, Logo, and Identity for Vibbo by Summa

Originally published as a classifieds newspaper in 1978 — until 2008 when it went solely online — and named Segunda Mano (Second Hand), Vibbo as it was renamed earlier this month, is the Craigslist of Spain and some parts of Latin America. Owned by Schibsted Classified Media — a holding company specializing in classified ads and job postings — Vibbo has over 40 million page views a month and more than 2.7 million active listings. The new identity was designed by Barcelona-based Summa. Logo detail, with tagline (loosely “I live it and then I sell it”). The previous logo was really terrible, starting with the typography. Horribly spaced and I want to at least hope it’s an existing font and that no one spent time customizing whatever that was in the f