Better Logo = Happier Cows
Originally established as a butter producer in 1905, Valio has grown to produce numerous dairy products in its more than hundred-year-old history and in February it introduced a new identity that will begin to roll out across their product line this month and into 2011. Hopefully our Finnish readers can contribute any thoughts about the presence of this brand in Finland.The new identity communicates the Valio brand promise: Valio promotes a balanced life by creating good feelings, happiness and enjoyable sensations. The blue and white colour and the shape of the leaf communicate Finnishness, untarnished nature and Valio’s roots in the countryside. Softer than the present version, the new logo and logotype conveys good feelings and enjoyment. The shape is also reminiscent of ValioR