New Logo, Identity, and On-air Look for Nelonen by Proud Creative

Launched in 1997 (originally named PTV then PTV4), Nelonen — Finnish for the number 4 — is an entertainment channel in Finland focusing on import programming from Australia, the U.S., the UK, and Europe. If you’ve ever wanted to watch Frasier with Finnish subtitles, today at 6:00 pm and 1:50 am is your chance. This past December, Nelonen introduced a new logo and on-air package designed by London-based Proud Creative after a 4-way creative pitch.The original logo form was conceived from early experimentation with folded strips of paper. This led to the fluid folding animation style and realistic movement, with light and shadow added to give a tactile feel. To avoid any ‘craft’ clichés and to heighten the sense of an ‘entertainment’ brand, we added