Extreme Standardization: Finnish Edition

Established in 1926 (radio) and 1958 (television), YLE is the public broadcast company of Finland, owned by the Finnish state. YLE runs four television channels, six radio stations, and has a strong online presence. Last year it announced it would be adopting a new logo and this past week the changes took effect in the on-air graphics. The identity was designed in-house with lettering of the logo provided by Saku Heinänen.YLE’s branding will receive a turquoise tinge, an amalgamation of the company’s two current colours: blue and green. At the same time, the new colour is brighter and fresher.The new look is intended to reflect YLE’s values of Finnishness, dependability, versatility and independence. Most of the work on the redesign was done by YLE’s own graphi