Color me Colorful

Established in 1993, Telstra is Australia’s largest telecommunications company, providing mobile, home phone, internet, and cable services, employing more than 39,000 people around the world. As some of our tipsters have noted, Telstra is the Australian equivalent of AT&T. Yesterday, Telstra unveiled a new identity designed by the Sydney office of Interbrand. The Telstra logo will continue in its current shape, and will feature a new colour palette incorporating orange, green, turquoise, blue, purple and magenta. The new look will be used for all customer groups including consumer, business, enterprise and government. It will be applied across thousands of applications from uniforms to service vehicles to packaging over the course of the coming months. Telstra has minimised the c