New Logo and Identity for AT&T by Interbrand

Established in 2005 in its current corporate form but with roots back to 1885, AT&T is one of the leading telecommunications companies in the U.S. and the the world’s largest provider of pay TV with customers in the U.S. and 11 Latin American countries. AT&T also offers mobile, high speed Internet, and voice services. With its acquisition of DirecTV and new partnerships, acquisitions, offerings, and global expansion, AT&T is positioning itself to become the premier integrated communications company as it also expands into Mexico. This January, AT&T began rolling out a revised logo that marks the beginning of a larger identity overhaul taking place this year, most visible now in new TV commercials and capital expansion projects like corporate signage, retail signage in