E-nvigorating Radio and TV in España

Corporation RTVE (Radio Televisión Española, Spanish Radio Television) is the organization in charge of Spain’s public radio and television; running eight TV channels, six radio stations and an internet portal. Over the weekend RTVE unveiled a new identity for their corporation as well as a cohesive family of brands for their TV, radio and internet properties. Designed by SUMMA, the logos are unified through custom typography and subtle gradients, as well as the slightly beefier “e” that stands for España. While in other identities the roundy and gradient choices would have simply been part of this ever growing trend, SUMMA does a good job in rationalizing their execution: The new corporate identity is based in the concept of light that spreads in all