Can you C me Now?

Launched in 2001, Cell C is the third — both in terms of introduction date and market share — cellular service provider in South Africa behind Vodacom and MTN. No one likes to be in third place, so Cell C is pushing forward to gain some momentum with a new identity and a feisty new spokesman.The new corporate identity, according to Cell C CEO, Lars P Reichelt, reflects the company’s vision of understanding its customers’ way of life better than anybody else and tailoring solutions around them to enhance lifestyles and improve livelihoods.The new brand identity also consists of a six-colour bar which represents the colours of the South African flag as a symbol that Cell C cares about South Africa, and South Africa only. Cell C intends to cater to all customers and no