New Logo and Identity for CVC by Futurebrand

(Est. 1972) “CVC has been present in the Brazilian business market for 45 years and, throughout its history, it had already made over 30 million people’s dreams come true regarding national and international trips. It is the largest tour operator of the Americas and leads Brazilian consumers’ preferences. It has been changing the national tourism market by innovative strategies, it was the first tour operator in Brazil to charter flights, adopt a retailing model of distribution, allow payment by installments and offer affordable products for every customer profile. More recently, it also started creating and selling exchange programs for Brazilians aiming at democratizing the access to this type of travel. It has the largest distribution channel of travel products and services