The Cielo is the Limit

With 1.6 million affiliated merchants, Visanet, one of the largest electronic payments networks in the world and the biggest in Brazil, and owned by three banks — Bradesco, Banco do Brasil and Santander, which happen to be competitors — anounced last Novemeber a new name: Cielo. The reason behind this change is that on June 2010 in Brazil Visanet will have multiple credit card brand marks in its portfolio. In other words, Visanet will start dealing Visa and MasterCard, so there could be a confusion if it was still called VisaNet. TV ad by Young & Rubicam. The launch of the new brand was widely reported in various media, including massive insertions on prime time network television. A website of the brand was also created in which they present their values, mission, the basi