New Logo and Identity for VSCO by EST+6

Established in 2011, VSCO (short for Visual Supply Company and pronounced “vis-co”) is a community-driven platform for photographers that provides them with “the tools, community, and exposure they need to expand creatively and professionally”. Co-founded by by Joel Flory and Greg Lutze and headquartered in Oakland, CA, the company has evolved its business model continuously over the years, introducing a subscription model in 2017, reaching over 2 million paying members and 200 million total users. Looking to “refocus on its original core: photographers, not just pros, but anyone who wanted to commit to their craft with time, skillset, education, or money—what VSCO calls ‘Serious Creators’”, VSCO recently introduced a new identity designed by New York, NY- and Barcelona, Spain-based EST+6.