Smart is as Smart Dots
Established in 1991, Smart Communications, a subsidiary of the Philippine Long Distance Telephone Co., is the largest mobile service provider in the Philippines — dubbed the Texting Capital of the World — with a reported 47.8 million subscribers. (AT&T, to put it in perspective, has around 95 million customers.) Smart introduced a new logo and new tagline, “In an ever-changing world, we lead you to a bold, new future.” earlier this November.Leading wireless services provider, Smart Communications, Inc. has unveiled its new logo which reflects the evolving digital lifestyle of Filipinos. Smart’s corporate name is rendered in a more youthful blue and its signature rays have morphed into eight dots in various vibrant colors, to reflect the freedom and empower