New Logo and Identity for Correios by CDA

With roots as far back as 1663, the Empresa Brasileira de Correios e Telégrafos (Brazilian Post and Telegraph Corporation) was established in 1969 as the state-owned organization responsible for the national postal service of Brazil. Known simply as Correios, it employs more than 120,000 people distributing over 36 million pieces of mail a day through more than 6,000 locations and with the help of a livery of nearly 20,000. This week, Correios introduced a new logo designed by Brazilian agency CDA. A brief sampling of the existing look. The new design, the result of a study conducted by the company branding CDA Branding & Design, was born preserving the characteristics already recognized by the public: the colors and arrows – symbolizing the powerful ability to connect pe