The Softer Side of Corbis

The stock photo agency Corbis has come a long way since its early 1990s incorporation into the workflow of designers looking for good photos of handshakes, among other broad selections. For the longest time, it was quickly identifiable by its “swirl” logo and super tracked out serif — here’s an old set of identity guidelines — and in the twenty-first century by its futuristic evolution (shown above) designed by Chicago-based Segura Inc. in 2004. At the time, or at least at the time leading up to that time, the stock photo industry was burgeoning and the Corbis and Getty big dogs were eating the competition. What a difference five years — and iStockphoto — make. To reflect the changing times, Corbis has evolved into a more friendly, appealing and de