New Logo and Identity for Direct by Interbrand

Established in 1995, Direct Seguros (Direct Insurance) is an auto insurance company in Spain, owned by AXA Group, with more than 600,000 clients. In December it introduced a new identity designed by the Madrid office of Interbrand based on a new brand positioning, “Si no se entiende, no es Direct” (If you can’t understand it, it’s not Direct. Correction: Interbrand is responsible for the identity design, NOT El Laboratorio as previously stated — the latter were in charge of the communication and advertising campaigns.The key message of the campaign is “If you can’t understand it, it’s not Direct”. The brand aims to transform the complexity fast and easy solutions, simplifying products and processes, with the best combination between the