New Logo, Identity, and Packaging for Elefante by Interbrand

Introduced in 1941, Elefante is a brand of tomato extract available in Brazil. It was originally owned by Cica, later Unilever, and now Cargill. Wordmark. Logo (with elephant). Guidelines. Pattern. Type treatments. Illustration style. Posters. Notebook. Packaging, before and after. Packaging. Packagin’ spinnin’. New brand and logo introduction (in English).