New Logo and Identity for Aleris by Bold

Originally named ISS Health Care AB and renamed in 2005, Aleris is a healthcare company with operations in Sweden, Norway, and Denmark with 8,500 employees working across 350 locations offering “specialist care, primary care and diagnostic care, elderly care and home help, support and accommodation for young and mental care for adults.” This month, Aleris introduced a new identity designed by Scandinavia-based Bold. Note: Although publicly released, Bold would like to note that there is more to this story and work and that a future case study on their website will show the full breadth of the work. If necessary, we will post an update.Our mission was to create a coherent identity with a visual expression that differs from the competitors. Our starting point for the new visual i