New Logo and Identity for ACS International Schools by Johnson Banks

Established in 1967, ACS International Schools is a group of four non-sectarian and co-educational private schools — three in Greater London and one in Doha, Qatar — that serves over 3,700 students, aged 2 to 18, from more than 100 countries. Their U.S.-based curriculum covers the four International Baccalaureate programs as well as Advanced Placement (AP) courses and the new AP Capstone and International Diplomas. Notable alumni include actor Aaron Eckhart, fashion designer Misha Nonoo, and a number of football and rugby players. Recently, ACS introduced a new identity designed by London, UK-based Johnson Banks. Samples of OLD identity and logo system. To help them appeal to [a] changing market, we were keen to show that they prepare a new and broader kind of citizen for the w