Crumpling as Identity

Originally founded in 1968 as a small alcohol counseling agency, the Swanswell Charitable Trust has since grown into an organization with more than 100 employees across the English Midlands, with headquarters in Birmingham, and a handful of £millions in operation, that helps people with their drug and alcohol dependencies. With growth had come brand confusion as well, with many initiatives taking on different names and Swanswell worked with Brand Guardians to establish a new brand positioning and most importantly adopt Swanswell as the main name for everything. After that phase of the project, the identity design went to johnson banks, who got their crumple on.When the trust approached us last year with their chosen, legacy name, we were a little unsure at first until we began to see