New Logo and Identity for Barnardo's by The Clearing

Barnardo’s is the largest children’s charity in the UK in terms of charitable expenditure, and has been supporting children, young people, and their families for over 150 years. The charity is a significant part of UK culture and, as of 2013, it has raised and spent around £200 million each year running 600+ high-street charity shops and 800+ specialist services. Despite being a household name, the perception of Barnardo’s amongst many adults was limited to children’s homes and research found that 50% of children and young people didn’t know Barnardo’s or how it could support them. Barnardo’s recently partnered with London, UK-based The Clearing to evolve the brand’s visual identity, voice, and presence, and build awareness amongst its younger audiences. /** * Stop