New Logo and Identity for RSPCA by Jones Knowles Ritchie

Established in 1824, RSPCA (Royal Society for the Prevention of Cruelty to Animals) is the oldest and largest animal welfare organisation in the world and one of the largest charities in the UK. With its mission to “inspire everyone to create a better world for every animal” through rescue and rehab, advocacy, education, and prevention, the organization helps change lives, laws, industries, and minds so all animals can live a better life. Funded primarily by donations, RSPCA employs more than 1,500 people, including over 400 animal rescuers on the road plus the help of nearly 7,000 volunteers. There are over 150 local branches and numerous animal hospitals and centers across England and Wales. In addition, they have teams that aren’t involved in the hands-on care of animals that campaign t