Rescuing the American Red Cross

Established in 1881, the American Red Cross is one of the most well-known emergency response organizations in the world aiding victims of natural disasters and other emergencies. It counts with more than half a million volunteers and 35,000 employees across 700 national chapters. Recently, a new logo and design standards designed by Turner Duckworth have been quietly implemented. The Brand Standards manual can be seen here [PDF] and covers more than is represented in this post, in case you are interested.The pin is a symbol of enthusiastic participation. It is a personal, grassroots and unique expression for the American Red Cross.— Brand Standards [PDF] Source of inspiration (shown cropped). Mid-century poster by Emmet Oldson. There is three versions of the logo: The “Button&#