New Logo and Identity for Rotary by Siegel+Gale

Established in 1905, Rotary is a “global network of volunteer leaders dedicated to tackling the world’s most pressing humanitarian challenges” across six areas: promoting peace, preventing diseases, providing access to clean water and sanitation, enhancing maternal and child health, improving basic education and literacy, and helping communities develop. Their most well-known cause is their ongoing dedication to end polio. Over 1.2 million members worldwide convene at local Rotary clubs which are supported by Rotary International and the non-profit, fundraising Rotary Foundation. The name comes from “the group’s early practice of rotating meetings among the offices of each member.” Working on strategy and brand expression since 2011 with Siegel+Gale, Rot