New Name, Logo, and Identity for Versus Arthritis by Re

Established in 2018, Versus Arthritis is the result of the merger between the charities Arthritis Research UK (est. 1936) and Arthritis Care (est. 1947), creating the leading arthritis charity in the UK. Affecting one in six people and mostly incurable, Versus Arthritis’ goals are to increase awareness of arthritis’ impact on people; provide best-quality services, information, advice, and support for people living with it; and deliver cutting-edge research. The charity launched its new name this past September and introduced its new identity designed by the London, UK, office of Re. Re developed a new name, Versus Arthritis, which encapsulates the collective battle against the condition. It also needed to be a brand with range, with the ability to speak to everyone from politic