New Logo and Identity for Race Against Dementia by Brand Union

Established this year, Race Against Dementia is a charity with the mission to raise money to fund breakthrough and innovative dementia research launched by famed Formula 1 driver Sir Jackie Stewart, whose wife of 54 years, Helen, has recently been suffering from the brain disease. Kickstarted with £1 million from Stewart, the charity is looking to make an impact fast by helping find a cure to dementia within the couple’s lifetime. The identity for Race Against Dementia has been designed by Brand Union. Building on Sir Jackie’s desire to fuel his project with the energy of Formula 1; Brand Union began by creating the name Race Against Dementia, bridging the gap between Sir Jackie’s past and the urgency of the charitable cause.The second stage involved creating a bold brand