Harrison’s Smile

Established this year, Harrison’s Fund is a new charity in the UK created to fight Duchenne Muscular Dystrophy — an affliction most common in boys who first show signs at toddler age and whose muscles will give in by the time they are teenagers or in their early twenties. The fund is named after the founders’ son, 5-year-old Harrison Smith, diagnosed in 2011. Their new logo was created by London-based Pearlfisher.The identity is inspired by Harrison Smith’s ‘playful spirit’, with the smiley face icon formed from the dot of the ‘i’ and the apostrophe in his name; and the bright blue and orange colour palette reflecting his character.Alex Smith, founder of Harrison’s Fund adds, ‘As a charity we want to be a breath of fresh air, whil