New Logo and Identity for YumBun by How&How

Established in 2014, UK-based YumBun is the original street food seller of bao in London. Founded by Lisa Meyer-Jones, YumBun has grown from being a food truck at festivals to a pop-up restaurant to a resident of two of London’s most iconic food halls—Old Spitalfields Market and KERB’s Seven Dials Market. Inspired by Japanese Izakaya-style cooking, their buns are filled with sustainably-minded meat and local seasonal produce. Recently, YumBun introduced a new logo and visual identity designed by London-, Lisbon-, and LA-based How&How. In London, food trucks are now as synonymous with the city as red buses. Every market, open space and pop up flaunts a hoard of stands promising world cuisine. Hungry people wait in line expecting unhealthy, fast food from this crowded market