Arby’s Goes Bland

Established in 1964, Arby’s is a fast food chain best known for its roast beef sandwiches and above-average curly fries. Formerly owned by the same company that owns Wendy’s, Arby’s is owned by Roark Capital Group as of 2011, who owns around 1,100 of the locations with the rest being franchises in the U.S. and around the world, with a total of approximately 3,600 locations. In February it was reported that Arby’s would be preparing for a big change at the end of this year and it assigned its advertising business to Crispin, Porter + Bogusky. Over the weekend a new TV (not available online) ran with a new logo. Absolutely no further information is available. The logo was developed in partnership between Adrienne Weiss Corporation and Alcone Marketing with CPB.Through