New Logo for Arby’s

In October of last year we reported on the new logo for Arby’s — the quick-service restaurant with more than 3,400 locations worldwide specializing in roast beef sandwiches. Of 3,681 votes in our poll, 3,450 (93%) voted that the new logo was bad and it seems someone high up on the Arby’s corporate ladder thought so too as the chain has quietly introduced a new-er logo, first in a November TV spot and in recent weeks on its website and social media channels. Its “Slicing Up Freshness” tagline remains. The 2012 logo in action on Arby’s sauces. The 2012 logo in action on a few different locations. The 2012 logo is now officially a blip in Arby’s history continuum. A costly one too, since the logo had started to be applied not just in easy-to-replace n