New Packaging for Ben & Jerry's by Pearlfisher

First churned in 1978 by childhood friends Ben Cohen and Jerry Greenfield, Ben & Jerry’s is one of the most important things in the world, right up there with peace, democracy, and oxygen. Okay, maybe not exactly but their ice cream is pretty darn good. And so are their business practices that have made them one of the most liked companies. Originally sold from a single ice cream parlor in Burlington, Vermont, Ben & Jerry’s (owned by Unilever since 2000) is now sold all over the world across more than 5,000 locations and in endless number of grocery stores, amounting to annual sales revenue of $132 million. Clearly, the company is doing alright yet they still saw a need to update their packaging, recently redesigned by Pearlfisher who explain that the challenge was to &