New Logo and Identity for Graeter’s by Dewhaus

Established in 1870, Graeter’s is a 5th-generation, family-owned, regional ice cream chain based in Cincinnati, OH, and one of the few (if not the only remaining) small-batch ice cream maker using the French Pot method — spinning ice cream machines with open tops that create an ultra smooth product — that they have been using, almost unchanged for 155 years and that, contrary to today’s more-is-more and faster-is-cheaper business operations, only yields 2.5 gallons per batch. Graeter’s has more than 50 locations across the Midwest in Kentucky, Illinois, Indiana, Ohio, and Pennsylvania and its retail products are available in more than 6,000 stores regionally while their growing direct-to-consumer operation delivers nationwide. Earlier this month, Graeter’s introduce