P&G is Over the Moon

Established in 1837, P&G is one of the largest (if not the largest) consumer packaged goods company in the world with operations in 75 countries and more than $83 billion in sales in 2012. Its two key areas — beauty and grooming and household care — include some of the most well-known consumer brands like Pampers, Gillette, Tide, Ariel, Downy, Pantene, Head & Shoulders, Olay, Oral-B, Crest, Dawn, and Always. Earlier this year, without calling much attention to itself, P&G introduced a new logo designed by Landor. P&G’s history for both its icon and wordmark. Source.Side story: The 1931 moon-and-stars logo was accused of being a satanic device. With the leadership of P&G Design, we were inspired by P&G’s heritage as a soap and candle company.