New Logo and Identity for Kimberly-Clark by Someoddpilot

Kimberly-Clark began in 1872 as a paper mill operator in Neehah, Wisconsin. They spent the next century and a half alternating between building more paper mills and finding new uses for paper. Being a mill operator in 19th century America, the company had already achieved the sort of economic dominance where towns were being renamed after the founder. But the modern era of Kimberly-Clark really kicked off in 1914, during the first World War. The need for surgical bandages was quickly depleting the global supply of cotton. Kimberly-Clark’s engineers had recently discovered a technology for turning woodpulp into a thin textile which was five times as absorbent as cotton and could be produced for half the price, which they dubbed Cellucotton. It was much less durable than traditional fa