New Logo and Identity for AGDA by Interbrand

Established in 1988, the Australian Graphic Design Association (AGDA) is, as its name implies, the “national organization representing the Australian graphic design industry”. It counts with 2,600 members across nine chapters. Going through major changes in the past year — changing from a chapter based set-up to a national organization, the adoption of a board of directors, and centralized financial control and planning, among other things — AGDA has recently introduced a new identity to support its mission to “connect”, designed by Interbrand Australia. Logo detail. Logo strip. “AGDA is the ‘connecting force’ that unites our industry. It celebrates the things that make us different and the things that pull us together. The perfect bala