New Logo and Identity for ALDO by COLLINS

Established in 1972, ALDO is a designer, manufacturer, and retailer of footwear and accessories with an emphasis on accessible prices and being on top of the latest trends. Headquartered in Montréal, Québec, where it was founded by Albert “Aldo” Bensadoun, ALDO has over 2,000 stores in more than 100 countries worldwide. Recently, ALDO introduced a new identity designed by New York, NY- and San Francisco, CA-based COLLINS. Before and after comparison. Blue and red colors for contrast only. Our goal was to push Aldo away from discount retail and into a more premium position and expression. Every aspect of the experience now works to build the trust and enthusiasm consumers have for Aldo products. By introducing a new design system and fine-tuning key elements (like carefully re-c