New Logo and Identity for G . F Smith by Made Thought

Established in 1885 by George Frederick Smith in London, G . F Smith is a paper merchant originally sourcing only paper from other mills around the world and now also designing and manufacturing its own line. Its collection includes their own Colorplan offering as well as selections from Mohawk, Cranes, Beckett, Gmund, and Strathmore, among others. With a storied past, including the complete destruction of its plant in Hull during bombings in World War II, G . F Smith today is not just a great company for the design industry but for its employees as well, with 36 people currently working there having been at the company for 20 years or more. They recently introduced a new identity designed by London-based Made Thought.Along with a new typeface, the identity includes two new marks: a mark o