New Logo for Johnson & Johnson by Wolff Olins

Established in 1886, Johnson & Johnson is the world’s largest and most diversified healthcare products company with the vision to “build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.” Founded by Robert Wood Johnson, along with his two younger brothers, James Wood and Edward Mead, its first factory opened in New Brunswick, NJ, with just 14 employees. In less than a decade it boasted 400 employees and spanned 14 buildings. Today it has more than 150,000 employees across the world. Johnson & Johnson was the first company to mass-produce antiseptic surgical supplies, including sutures, gauze, bandages, and cotton and over the years-decades-centuries created one of the most robust