New Logo and Identity for Helsingin kaupunginmuseo (Helsinki City Museum) by Werklig

Dating back to 1911, Helsingin kaupunginmuseo (Helsinki City Museum) is dedicated to the personal experiences and everyday life of people in Helsinki through a collection of approximately one million photographs and 450,000 items that range from a “Kiss-Kiss candy wrapper, a squeaky steel spring bed and a photo of a suburb home yard”. This past May, the museum moved to a new location in the Tori quarters, the oldest part of downtown Helsinki, and introduced a new identity designed by local firm Werklig and interiors by Kakadu. The new logo by Werklig–capital H with a heart–captures the museum’s vision, everyone has the opportunity to fall in love with Helsinki. It also succeeds in focusing in the most important part; Helsinki and its residents.Helsinki City Mu