New Logo and Identity for Hattu Helsinki by Merkitys

(Est. 2015) Originally named SWON (Shop without a Name), Hattu (which means “Hat” in English) is the only men’s hat boutique in Helsinki, Finland, and has the largest selection of hats in all of the country. Logo. Badges. Guidelines. Various applications. Business cards. Tape. Bags. Bag in bag. Sign. Moody AF photo of sign. Identity presentation video.