Infinite Mountain

First opened in 1987 in New Zealand, Kathmandu is a specialty retailer and manufacturer of clothing and equipment for the adventuresome, outdoorsy audience. Kathmandu has 116 stores across New Zealand, Australia, and the UK. Their sales are 95% of Kathmandu-branded products, but they also carry popular brands like Keen, Teva, and Salomon. In September Kathmandu introduced a new logo, identity, and packaging system designed by Strategy Design & Advertising. The previous logo had that outdoor hippie vibe of a logo embroidered on a fleece vest. Not a bad approach. But it’s 2011 and hippies don’t go kayaking and camping and using GPS geegaws and hi-tech wicker clothing to navigate their outdoor environs. The new logo targets the young audience that goes out there trying to esca