New Logo and Identity for Hammerson by Pentagram

Established in 1942, Hammerson is an owner, manager, and developer of retail destinations in Europe. Their portfolio consists of 21 shopping centers (malls) in the UK and France — including the UK’s first covered mall in 1976 — 19 retail parks in the UK, and 15 outlets across Europe, for a combined retail space of 7.2 million square feet (2.2 million square meters). Long operating behind the scenes and as B2B brand, Hammerson is making a concerted effort to make its name better known amongst consumers and gain more brand recognition, starting with a new identity designed by London-based Pentagram partner Harry Pearce. The masterbrand is centred on the logotype’s hidden H, that gives Hammerson a strong presence, whilst still giving individual centres and surrounding