New Logo, Identity, and Packaging for Pillars Brewery by Thunderclap

Established in 2016, Pillars Brewery is a craft brewery in London, UK, focusing on making the perfect lager. Founded by three brothers — Eamonn, Samie, and Omar Razaq — and their friend Gavin Litton in the London Borough of Waltham Forest’s Ravenswood Industrial Estate, the brewery is named after the four “pillars” of the Reinheitsgebot, Germany’s beer purity law, that, among other things, dictates the use of only four ingredients in the production of beer: water, barley, hops, and yeast. After five years in business, Pillars Brewery has introduced a new identity and packaging designed by London-based Thunderclap (who also designed the previous identity and packaging). Samples of OLD packaging and identity. Logo. Logo with date/tagline. The old logo was not very goo