New Logo and Packaging for Amstel by Elmwood

Established in 1870 in Amsterdam, Amstel is a Dutch brewery that first brewed a Bavaria-style lager, starting its exporting business early on in the 1880s and has now, 150 years later, expanded to 110 markets worldwide. Its portfolio of beers has grown from its flagship golden Amstel Beer to include Amstel Lager, Amstel Premium Pilsener, Amstel Light, Amstel Bright, and Amstel Radler. In 1968, Heineken International bought Amstel, closed its Amsterdam brewing facility, and production was relocated to the main Heineken plant, currently producing more than 12.5 million hectolitres per year, which is, like, a lot. This year, Amstel is rolling out a global identity and packaging designed by London, UK-based Elmwood. Amsterdam-founded Amstel has been one of the world’s most recognised nam