New Name, Logo, and Identity for Keap by Pentagram

(Est. 2001, originally Infusionsoft) “Keap is on a mission to simplify growth for millions of small businesses. For 15 years, Keap has been helping small businesses get organized so they can deliver great service and close more business. Today the pioneer of CRM [customer relationship management] and marketing automation software for small business serves more than 200,000 users globally with its Infusionsoft and Keap products. Keap is headquartered in Chandler, Arizona with offices in San Francisco and Atlanta.” Logo. Arrow details. Logo animation. Typography. Business cards. Website. Various poster-like applications. Tote bag. ID cards. New employee kit. Swag. Promo spot.