New Logo and Identity by and for Philips

Established in 1891 in Eindhoven, the Netherlands, Philips now endeavors in a wild variety of industries including (take deep breath): “cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare.” Because its products and areas of specialty are so broad it is understandable why Philips prefers to be described as “a diversified technology company, focused on improving people’s lives through meaningful innovation”. Last week, Philips introduced a revised logo and identity created by Philips’ in-house design team, led by Glob