New Logo and Identity for Electrolux by Prophet

Established in 1919 — but with a history going back to 1902 and the manufacturing of its first vacuum cleaner in 1912 — in Stockholm, Sweden, AB Electrolux is a global manufacturer of household and professional-use appliances, selling over 50 million products to customers in more than 150 markets every year. AB Electrolux manages the Frigidaire and AEG brands as well as its flagship and eponymous Electrolux brand which offers a range of products that include kitchen appliances (ovens, fridges, dishwashers), laundry appliances, vacuum cleaners, and all of the accoutrements for these. This week, Electrolux introduced a new corporate logo and retail identity designed by the London office of Prophet. Some existing materials cobbled from Google Images. “With such a distinctive