New Logo and Identity for Access by Better

Established in 1976, Access (previously Access BDD) is a leading provider of stairlifts, home lifts, and platform lift solutions in Europe. A division since 1999 of thyssenkrupp, a German multinational conglomerate with a focus on industrial engineering and steel production, Access sells its products only to distributors, which then sell it to commercial and residential clients in more than 40 countries. Recently, Access introduced a new identity designed by Middlesbrough, UK-based Better. The challenge here was not only to refresh and evolve the brand but to also clearly distinguish it away from the parent brand of thyssenkrupp. With an award winning product line that reaches from mid-tier to luxury, there was also clear opportunity to elevate the brand from a potentially clinical feeling