A1, Flexible Enough?

Established in 2010 from the merger of two popular telecommunication providers, A1 and Telekom Austria, A1 Telekom Austria is now the leading service provider in Austria with more than 5 million mobile and 2 million fixed-line subscribers and 9,700 employees. At the end of April they announced that the two consumer brands would merge into a single one under the A1 name and a new identity created by Saffron. A micro site introducing the new identity (with a brief movie) can be found here and a press release (PDF and in German) here. Both previous logos lacked the luster of a consumer brand, looking too serious an un-fun for their own good. If the new logo doesn’t lack anything it’s certainly luster. Built around a monolithic, black “A” the logo is a three-dimensional