New Logo and Identity for STC by Interbrand

Established in 1998, Saudi Telecom Company (stc) is a telecommunications company in Saudi Arabia providing cable, landline, mobile, internet services, and computer networks for residential and business customers. In official parlance, they offer a “variety of ICT solutions and digital services in several categories including telecommunication, IT, financial technology, digital media, cybersecurity, and other advanced digital solutions”. Last year, stc introduced a new identity designed by the Madrid, Spain, office of Interbrand. Samples of OLD identity. In order to prepare the stc brand for the future while maintaining its authenticity, it was necessary to define a new, clear and meaningful vision.For this reason, stc’s new purpose transcends the capabilities of a traditi